Digital Marketing Techniques

Digital Marketing Techniques – Social Media, Web Reporting, and Mobile Marketing

Web 2.0 and social media tools can help digital marketers in providing the virtual space and discussion platforms for its readers to express themselves.



Digital Marketing Techniques

Digital Marketing techniques are often a mix of social media, campaign management and mobile marketing. These day’s marketers use digital channels as a part of their campaign management strategy.
There are different techniques used in digital marketing. The key here is which one is most effective to reaching and producing action from the target demographic. The techniques which we choose should be integrated into an overall marketing and communications strategy.

Social Media Marketing

Social media marketing is about interaction. Interaction creates relationships and those relationships open up the opportunity for you to share information about your products and services.
The diagram below shows an approach to a digital marketing strategy; where online investment should be made and how to use social media in context of an overall digital marketing strategy. Build channel partners online. Provide information to the target audience, those who shop online (in this case) and also driving prospective buyers to channel partner stores. This also educates both consumers and your sales staff the value of your brand.
A sales funnel concept is used for turning prospects into new customers.  It’s helped countless businesses to identify opportunities to refine their marketing processes and build their customer base.



Below are some digital strategies used to attract the attention of consumers within a potential market.

• Create a Facebook fan page.
• Run a Google AdWords campaign.
• Ask current customers for referrals, incentivized by discounts.
• Start an e-newsletter.
• Prepare a social media calendar.
• Advertise your business in relevant industry trade magazines.
• Regularly release quality press releases.
• Attend local networking events.
• Start a networking event.
• Start a rewards program for networking partners.
• Start a rewards program for loyal customers.
• Register your business with Foursquare.
• Reward Foursquare mayors and frequent customers.
• Write an e-book.
• Create videos on how to use your product or service.
• Create videos related to new or unique ways to use your product.
• Create exclusive content for those that have joined your social networks.
• Start a blog.
• Create a Twitter account.
• Create a LinkedIn account.
• Look for target companies on LinkedIn.
• Create a direct mail campaign.
• Create custom landing pages for all your marketing efforts.
• Use Social Mention to monitor the conversation about your brand.
• Optimize a Web page specifically for Yahoo search.
• Optimize a Web page specifically for Bing search.
• Write a white paper about your industry.
• Leave pens with your logo and information on them in strategic locations.
• Review books on your industry on Amazon.
• Offer coupons.
• Leave helpful comments on industry blogs.
• Open and use Google reader (or any RSS reader).
• Subscribe to RSS feeds and organize the feeds related to industry and interest.
• Create lists on Twitter of people in your target market.
• Use Google Wave to collaborate in real time.
• Submit your information to Google local.
• And Many More!